Wholesale and Trade Printing: How Agencies and Resellers Buy Print

Wholesale and Trade Printing How Agencies and Resellers Buy Print

Introduction Agencies, sign companies, franchise groups and marketing resellers buy print differently from end clients. They are not buying one job. They are buying a repeatable production capability they can put their own name on, at a margin that survives their client’s budget. That changes what matters: tiered pricing, white label printing, blind shipping, consistent […]