Postcard Printing
Postcard Printing in Las Vegas - Custom Marketing Postcards
The postcard is one of the most enduring and effective formats in direct marketing and for good reason. Postcards are delivered directly into the recipient’s hand with no envelope barrier. They are seen, felt, and read at a rate that email marketing cannot approach. And with modern digital printing technology, custom postcards can be produced with stunning full-color imagery, precise personalization, and professional finishing at a remarkably competitive cost.
Rapid Color provides professional postcard printing in Las Vegas for businesses of every size and every industry from real estate agents and restaurants to healthcare providers, retailers, and national brands executing regional mail campaigns.
Postcard Sizes and Options
Rapid Color prints marketing postcards in a range of standard and custom sizes, including:
- 4 x 6 inches: the classic standard postcard size; the most economical to mail
- 5 x 7 inches: slightly larger for greater visual impact
- 6 x 9 inches: a popular EDDM size with high visibility in the mailbox
- 6 x 11 inches: oversized postcard that stands out in the mail stack
- 5 x 11 inches: flat-mailed jumbo postcard for maximum visual real estate
Postcards are printed on heavy card stock typically 14 pt or 16 pt with a choice of gloss or matte coating. Thicker, well-coated postcards feel premium in the hand and maintain their appearance through the mailing process, arriving at the recipient’s door looking crisp and professional.
Full-Color Postcard Design and Printing
Color is the postcard’s primary weapon. A vibrant, well-composed postcard image can communicate a complete marketing message in less than a second which is all the time a recipient gives to any piece of mail before deciding whether to engage or discard. Rapid Color’s digital and offset printing presses produce full-color postcards with the sharpness, saturation, and consistency that make visual marketing work.
Whether your postcard features real estate photography, food imagery for a restaurant promotion, a lifestyle photo for a service business, or bold graphic design for an event announcement, our presses reproduce your design faithfully and brilliantly across every copy in your print run.
Personalized Postcards with Variable Data Printing
Generic postcards work. Personalized postcards work significantly better. Variable data printing allows us to customize each postcard in your campaign with the recipient’s name, a specific offer based on their purchase history, or a neighbourhood-specific message turning a standard mass mailer into a highly targeted, one-to-one communication.
For businesses running real estate farming campaigns, loyalty programs, or customer re-engagement campaigns, personalized postcard printing offers a powerful way to increase response rates without dramatically increasing cost. Our digital presses handle variable data across the full print run with no slowdown in production speed.
Postcard Direct Mail - Print and Mail in One Step
Rapid Color’s fully integrated print-and-mail service means you can order your postcards printed, addressed, stamped, and mailed in a single transaction. Our in-house mailing center processes your list, applies addresses through CASS-certified address matching, sorts by zip code for USPS presort discounts, and drops your postcards at the post office saving you time, eliminating handling, and reducing your overall mailing cost.
We also offer EDDM (Every Door Direct Mail) postcard campaigns, which allow you to blanket every address in a specific Las Vegas carrier route with no mailing list required. This is the most accessible and cost-effective way for local businesses to reach entire neighborhoods with a postcard campaign. To learn more, visit our direct mail printing services page.
Postcards for Real Estate Marketing
Few industries rely on postcard marketing more heavily than real estate. Las Vegas real estate agents and brokerages use postcards to announce just-listed and just-sold properties, farm specific neighborhoods for seller leads, send market update reports to their databases, promote open house events, and stay top-of-mind with past clients and their sphere of influence.
Rapid Color has extensive experience producing high-quality real estate postcards with sharp property photography, accurate brand color reproduction, and professional finishes that reflect the agent’s market positioning. We can handle campaigns from 100-piece just-listed mailings to multi-thousand-piece farming campaigns.
Postcard Printing for Restaurants, Retail, and More
Postcards are equally powerful outside of real estate. Restaurants use them to announce new menus, promote limited-time offers, and welcome new neighbours through EDDM campaigns. Retailers use them to drive traffic with seasonal promotions and exclusive coupon offers. Spas and wellness businesses use them to announce new services and offer first-visit incentives. Auto dealerships use them to generate service appointment bookings and promote inventory events.
Whatever your industry and whatever your objective, postcard printing in Las Vegas from Rapid Color delivers the professional quality and reliable production your marketing campaign deserves.
Order Your Custom Postcards Today
Ready to launch your postcard campaign? Contact Rapid Color at (702) 792-6055 or submit your order online. Whether you need 250 personalized real estate postcards or 50,000 EDDM pieces, our team is ready to deliver.
FAQs
The 6 x 9 inch postcard is the most popular size for direct mail campaigns it is large enough to display compelling visuals and copy, yet sized for EDDM mailing without additional bundling. The 4 x 6 inch is the most economical. For maximum mailbox impact, consider a 6 x 11 or 8.5 x 11 inch jumbo postcard.
Most marketing postcards are printed on 14 pt or 16 pt card stock with a gloss or matte coating. Heavier card stock feels more premium in the hand and holds up better through the mailing process. We can also produce postcards on 100 lb cover stock for budget campaigns.
Yes. Rapid Color's in-house mailing center provides a complete print-and-mail service. We print your postcards, process your mailing list (or source one for you), apply USPS-compliant addressing, sort for pre-sort discounts, and drop at the post office. You simply approve the design and we handle the rest.
EDDM (Every Door Direct Mail) lets you mail to every address on selected USPS carrier routes with no mailing list required. It is ideal for local businesses that want to reach an entire neighborhood restaurants, home service providers, real estate agents, and local retailers. Contact our team to identify the right carrier routes for your target area.
Standard postcard orders are typically ready in 2–3 business days. For EDDM campaigns with mailing, add 2–3 additional days for list processing and postal delivery. Rush options are available, contact us for specific timelines based on your quantity and format.
Yes. Variable data printing allows us to personalize each postcard with the recipient's name, a custom offer, or other individualized content. Personalization significantly increases response rates and is available across any quantity. Contact our team to discuss your personalization requirements.
Submit your mailing list as an Excel spreadsheet or CSV file with columns for first name, last name, address, city, state, and zip code. Our team will CASS-certify your addresses and process any NCOA (National Change of Address) updates before mailing to maximize deliverability.
