Digital vs Offset Printing: How to Choose the Right Method

Choosing a print process affects appearance, cost, color control, finishing, and delivery time. For brochures, catalogs, postcards, direct mail, and other marketing materials, digital vs offset printing is a practical production decision. Rapid Color, founded in Las Vegas in 1989 by Paul and Patsy Huckabay, has spent decades evaluating those variables on the press floor. […]